I offered this presentation to a small business mastermind group and end it with questions and answers.
I cover the basics of content marketing, including what it is and why it’s important for any business. I discuss the various types of content marketing, such as blogging, social media, video marketing, and more.
Watch the presentation on YouTube then subscribe for more great content.This post contains an affiliate link.
Today I’m going to discuss content marketing for small businesses. The reason I wanted to bring this up was that I went to a Quick Connect online networking event where several people had questions about this topic.
They wanted to know:
I’m Shelley Carney. I’m a livestream coach. I have a framework that I teach others how to produce their content marketing, starting with a livestream, putting it out on a podcast, and then a blog and creating social media posts from all of that content.
I have been live streaming since 2014. My business partner and I had a business together called Streaming New Mexico, and we would contract with various organizations to live stream their content for them.
That lasted a couple of years and then we sold that business and got into live streaming and growing a community on YouTube.
We love content creation so much, we just can’t stop.
The top three foundational business questions are:
I’ll answer those for you so you know about me, and you should have those same answers for your own business going through your head right now.
I help mostly encore entrepreneurs, people who are starting a business in their home and they want to share and sell their products and services online.
Sometimes it’s the technology and sometimes it’s having a framework to stay consistent, and usually it’s both.
I have developed a framework and schedule that keeps things very simple and structured.
The Content Consistency Framework.
When a client masters this framework, they can easily handle the content marketing to promote their business.
If you are doing Zoom conference calls, you have the equipment to get started. If you want a more professional look, you can find our Amazon equipment kit at Studio.AGKMedia.Studio to see the equipment that we use and recommend.
You can watch our video on YouTube where we offer specific instructions to set up a home studio at HowTo.AGKMedia.Studio.
If you want more information, or you’re very unsure about technology, you can schedule a free appointment for a video chat at Consulting.AGKMedia.Studio.
Know who you are speaking to.
When you’re looking at the camera, you’re speaking to one person. That person needs to hear your message, and you are helping them because you know their needs.
What are their needs?
The people who listen to me need to know more about content marketing. They feel lost and confused and they need help to organize and clarify the steps to consistent content creation and distribution.
How can your video podcast or blog help them?
You answer their questions in a way that they understand. Use their language and keep it simple.
How can you connect with them as a person?
Offer some information about yourself by telling stories they can relate to.
EXAMPLE: I’ve been live streaming since 2014, but I learned how to be on camera back in 2011 when I was in the film tech program at the local community college. I learned how to be a producer. I worked with actors. I held auditions.
Then I took acting and improv classes. I got on stage.
I learned how to do interviews. I interviewed people. We livestreamed those interviews.
Even if people don’t have the same experience, they can relate to it because they’ve seen it or they’ve done something similar.
They can connect with me through my stories about myself and my experiences.
How can you change their lives?
As service providers, we help people transform from having a problem to having a solution to living a better life.
That’s how we change their lives. Each of us does it differently.
How do you create content consistently every week and get it out there?
I start by setting up a livestream app called Streamyard. It’s very user friendly.
Set up your livestream app that’s going to stream your video out to several social media accounts at the same time. That’s called multi-streaming.
We have accounts on LinkedIn, Facebook, YouTube, and Twitter, and you can also stream to Twitch or anywhere that accepts a live stream.
Some social media accounts like Instagram and TikTok, you will not be live streaming to from your multistream. But you can put shorts up there later. So get those set up.
Make sure you claim your business name on all the social media sites so that you have a presence there.
I recommend you do it weekly. When you do it weekly, you get into a rhythm. If you can only do it once a month, it’s going to be tougher to build a rhythm.
We’ve worked with people who only wanted to livestream once a month, and they found it very difficult to be consistent. They would forget to do the work to keep it going.
After you do your live stream, extract your audio to make a podcast.
Transcribe your video and turn that into a blog post. Put that up on your website or WordPress blog.
Most long-form content can be cut up into short posts including Shorts for YouTube and Reels for Instagram.
We created a schedule so we could stay on task.
You get this schedule with the framework when you grab our free download at framework.agkmedia.studio.
Every week, on Mondays, I schedule the show.
On Tuesdays, we email our newsletter to our email list and remind them that the show is coming and tell them what it’s going to be about.
On Wednesday, I create slides or do whatever preparation I need for the livestream.
Thursday is our livestream podcast.
On Fridays, we distribute through posts and shorts and create and upload the blog post.
You need to have one place to send people so that when you appear on somebody else’s podcast or when you’re doing your own live streams, you can say, “visit my website for more.”
Build a website where you host everything about you, your business, and your content.
We use Squarespace, but you can use any website management tool you choose.
Automate your social media posting. This is easy with a social media scheduling app.
I find great social media scheduling apps on the AppSumo site. I like Social Web Suite, Missinglettr and FeedHive, but new ones come out all the time.
Pull apart your content.
Start with one long-form video every week. We like livestreams because there’s no editing of the video before it’s up. It just goes out as you’re doing it.
After it’s done, you can pull it apart, and edit it into shorts.
We use a program called Descript. You can upload your video there and it will give you a transcription. You can download the transcript for your blog and for social media posts. You can edit your video into shorts. You can edit the audio into a podcast.
You can create quote cards and posts to put up on Instagram or anywhere that you have a following.
Put together content.
After you’ve gotten through about six months of consistent content creation, you have six months’ worth of blog posts. Put that together and you’ve got a book.
You can put it up as an ebook on your website and give it away for free. Or you can design a cover and put it up on Amazon as a book and sell it. It’s up to you.
If you need help with the cover and publishing on Amazon, reach out to us at support@agkmedia.studio and we can do it for you.
There are also courses and memberships you can build from your content.
I have created several courses and one is from one live video that I produced.
It was a very informative video lasting about 40 minutes.
At the end of the live stream, I took it apart, created lessons out of it, added some free download material to it, and that is a course.
Then I put it on a course platform and built a funnel for it.
I had a course done in about a week without stressing or spending any extra time on it.
You can bring people into a membership and continue to teach them every month with the content you create for your marketing.
Create a deeper connection with your audience by sending them to your owned sites.
Owned sites are your website and email list.
To get people on your email list, make offers during your livestream that get them to your website where they can sign up.
Give me your email, and I will send you this digital product.
Then send them an email every week.
Make sure you’re continuing to stay in contact with people. That’s how you build loyalty with them.
I also recommend a LinkedIn newsletter.
I have published a LinkedIn newsletter every Monday for the past year.
The nice thing about the LinkedIn newsletter is you can also use that same content as a blog post on your website.
Use that content in more ways than one.
You can grow a Facebook group or a membership.
I highlight membership and email because these are your owned sites. A Facebook group you don’t own.
Another way to do it is to host a membership site with an app like Heartbeat or Mighty Networks.
Offer a free consultation call.
I want to connect with people and make sure that they understand what it is I do and how I do it to determine if we are a good fit. A video chat is a great way to do that.
If you want to be an influencer and have people follow you as a thought leader, it takes content creation, content distribution, and campaigns.
I recommend starting with a campaign every quarter. Campaigns are promotions, challenges, launches, summits, and webinars.
Campaigns require you to push your content out to people to get them excited about showing up, getting to know you, and understanding your products better.
The push comes from having a specific date as a deadline.
If you’re doing a summit, at the end you promote your membership or high-ticket coaching.
You can collaborate with your livecast guests.
If you’re doing interviews on your show, or if you are on other people’s podcasts, collaborate with those podcast hosts. Interact and network with those people.
Put together books with people who are speakers for your summit. Each one contributes a chapter.
We show up for these network sessions, meet each other, and find out what everybody does. Then we find ways to collaborate and work together.
Follow people in your industry and comment on their posts. That is how you become seen and known in that industry, because those people have a lot of followers.
If you are commenting on these people’s posts, you’re building a relationship with them because they see you, they get to know your name, and they get to know what you’re about by the things that you comment on their posts.
I love Streamyard. I can sell Streamyard by telling other people how great it is and demonstrating how many things it does. I get an affiliate link and give that out. Then people buy a subscription and I can earn commissions.
This also builds loyalty in my community because I only recommend products I’ve used and enjoyed.
Networking leads to referrals. Referrals lead to relationships and sales.
The YouTube video includes presentation slides followed by questions and answers from the participants. If you have questions about content marketing for your small business, write to me at support@agkmedia.studio.
As a content creator, I’ve learned a lot about making videos, creating podcast episodes, writing blog posts, and doing it all consistently. Welcome to The Land of Enchantment, a podcast that explores personal development, adventure, and creativity in the beautiful state of New Mexico.
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