How can you build a community on YouTube?
One effective way is to collaborate with other creators in your niche. By working with related channels, you can tap into their audiences and expose your content to new viewers.
Another way to grow is through related content that you create to bring in smaller niches of viewers who are interested in similar topics.
“I know what we can do with our old A Gypsy’s Kiss treasure-hunting channel,” Toby enthusiastically reports over the phone.
“Oh? What’s that?” I ask.
“We’ll process pay dirt and prospect for gold. I just ordered all the equipment we’ll need.”
I take a breath and a long pause to process this information.
This is not my first time hearing about Toby’s latest phase. Last year it was small set photography.
However, in our 10-year-long partnership, we have learned to be supportive of each other’s ideas and listen with patience.
“That could work. It is similar to treasure hunting, but we’d have a better chance of finding gold.”
“That’s right, and we can have fun learning a new skill.”
“But we just let go of our other shows to focus on New Mexico Day Trips. Will we have the time and energy for a second channel?”
“We can collect dirt on our day trips and process it at home. We’ll have two channels with a connected purpose.”
“Sounds interesting. Let’s give it a try.”
Bringing two YouTube channels together under one brand can be a great way to expand your reach and provide a more comprehensive offering to your audience.
For us to bring the “New Mexico Day Trips” channel and the “Garage Prospecting” channel under one brand, the first step is to identify common themes and interests shared by both channels.
For example, both channels focus on outdoor activities and help us discover the best treasures in New Mexico.
The next step is to cross-promote each channel, encouraging followers of one channel to check out the other. For example, include links to the other channel in descriptions, create crossover content, or invite guest contributors from each channel to collaborate on new projects.
By bringing the two channels together under one brand, we can offer a more comprehensive infotainment product to our audience and expand our reach, building a larger and more engaged community.
Through the quality and relevance of their content, creators establish themselves as thought leaders and role models, earning the trust and admiration of their followers.
They lead by example, showcasing their creativity, expertise, and personality, and connecting with their audience on a personal level.
They also lead by actively engaging with their audience, fostering a sense of community and belonging, and creating a positive and fun online experience.
Our viewers see what is possible by watching what we do and they reach out to us for instruction to create their own YouTube channels and content.
Before you can build a community, you need to have viewers. And to attract viewers, you need to produce content that is both engaging and relevant to your target audience. To do this, it’s essential to understand who your target audience is and what they want to see.
When we eliminated all the content on our A Gypsy’s Kiss YouTube channel which had over 6000 subscribers, we knew we wanted to bring it back with something else that would interest that audience.
They originally subscribed because they wanted to learn about a specific treasure hunt that was centered in New Mexico and stretched across the Rocky Mountain states.
Once the treasure hunt ended, there was a void that could only be filled by something similar.
Filling in empty spaces with attractive activities and content is crucial for engaging and retaining a loyal audience.
We have tried a variety of content ideas that so far have yet to fill the treasure hunt void for our audience.
What do you think?
Will gold prospecting be similar enough to interest and engage our subscribers?
Filling in this empty space with attractive activities and content is essential for building and maintaining a strong and thriving online community.
You can create attractive content and make it visually appealing by incorporating high-quality graphics, animation, and video effects into your videos. Engaging and creative music can add an extra layer of excitement to your content.
Livestreaming makes it even more engaging because viewers can chat with you and each other about what they are seeing in real-time.
Content creators play an important role in engaging and building a loyal community of viewers and readers, and they begin with attractive content.
By offering interactive content, encouraging community-building activities, providing regular updates and behind-the-scenes content, and fostering open communication with their audience, content creators can offer an immersive and dynamic experience for their followers, keeping them invested and coming back for more.
During the years when we were building A Gypsy’s Kiss on YouTube, our focus was on creating a positive community culture. We wanted to offer a safe place for people to come together for conversation without the fear of being attacked in a forum by drama-addicted, anonymous trolls.
Creating a positive community culture can have significant benefits for both the content creator and community members. A positive community culture fosters a sense of belonging, enhances engagement and loyalty, and encourages active participation and collaboration.
This helps the content creator establish a strong brand identity and build a loyal following.
A positive community culture can serve as a platform for feedback, ideas, and suggestions, allowing the creator to stay attuned to their audience’s needs and preferences.
Community members benefit from a positive and supportive environment where they can connect with like-minded individuals, exchange ideas and knowledge, and feel valued and heard.
It’s important to have a clear and consistent style for your videos. This can help to make your content more recognizable and memorable to your viewers, and it can also help to establish your brand and increase your visibility on the platform.
Content creators have several strategies for creating attractive content.
One effective method is to offer interactive Q&A sessions, livestreams, or polls.
This provides a platform for direct engagement and allows the content creator to connect with their audience on a personal level.
Providing regular updates and behind-the-scenes content through a weekly newsletter can also provide insight into the content creator’s life and work, and keep followers engaged and interested.
Another way we brought our community together online was through panel discussions and interviews with experts. This can help us collaborate to grow our audience and entice sponsors to support our efforts.
These are just a few examples of the many ways that content creators can offer attractive activities and content.
By being creative and innovative, content creators can bring a dynamic and memorable experience to their followers, building a strong and loyal community.
Building a strong community on YouTube is important for your success as a content creator. By collaborating with other related channels and creating attractive content, you can increase your visibility and attract more viewers to your channel.
Attractive activities and content are important for engaging and retaining a loyal audience. By offering consistent and valuable content, creators can foster a sense of community and belonging among their followers, increasing engagement and enhancing brand recognition.
Building a positive community culture benefits both the content creator and the community members by fostering strong relationships, encouraging active engagement, and creating a dynamic online experience.
Visit our YouTube channels, New Mexico Day Trips, and Garage Prospecting, and tell us what you think.
Schedule a video chat with us and we’ll help you get started with livestreaming or building a YouTube channel to become a leader in your industry or community.
I’m going to confess that I enjoy these poems at the end of my podcast episodes. I hope you do, too. They are written by Chat GPT and it’s fun to see what it comes up with every week.
This latest poem is called “Building a Strong YouTube Community with Humor and Heart.”
Building a community on YouTube, oh what a feat
With so many channels and content to compete
But don’t you fret, my friend, I’ve got a plan
To help you build a community that’s more than grand
First step, you need to find your niche
Something that sets you apart, that’s the trick, oh so rich!
But don’t just stick to one topic, be diverse and bold
And keep your content fresh, never let it get old
Next, collaborate with other channels in your field
It’s like a team, together your reach will be sealed
Cross-promoting and supporting, what a great deal
Building relationships and growing, it’s just so real!
And finally, make your content fun and bright
With humor and animation, everything just right
Keep your style consistent and make it your own
So viewers will recognize you even when you’ve flown
Building a community on YouTube. It’s not just a game
It’s about connecting with others and giving them a reason to claim
So be creative, be bold, and never lose sight
Of building a community that brings laughter and light!
Welcome to Shelley Carney in the Land of Enchantment, a podcast that takes you on a journey across the beautiful state of New Mexico. Join me as I explore the rich history, culture, and natural beauty of this land and share my insights on life along the way. Whether you’re a traveler looking for inspiration and motivation or simply someone who enjoys contemplating the world around them, this podcast is for you. So, pack your bags, and let’s discover the Land of Enchantment together.
Remember, this show starts as a livestream, which produces a podcast and blog. Look for your favorite format and subscribe.
Enjoy the photos of my day trips and read the blog posts on our website at http://nmdaytrips.com
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