Helpful content is providing unique and specific answers.
https://anchor.fm/s/724a728/podcast/rssWhen you create content every week, it’s challenging to come up with fresh ideas and valuable tips to answer the questions your audience is asking.
Here’s what you need to know to create content that will rise to the top in Google searches.
Watch the presentation on YouTube then subscribe for more great content.Google’s helpful content update is meant to downgrade poor content that seems to be created primarily for ranking well in search engines rather than to help or inform people. They don’t want to serve this unhelpful content to their users.
They designed this algorithm update to help searchers find high-quality content. Google wants to reward better and more useful content that was written for humans and to help users.
Google said this is an “ongoing effort to reduce low-quality content and make it easier to find content that feels authentic and useful in search.”
While the algorithm does not target any specific niche, Google said these types of content may be impacted the most:
This is because content written in those areas has historically been written more for search engines than for humans.
If you search for information about a new movie, you might have previously encountered articles that aggregated reviews from other sites without adding perspectives beyond what’s available elsewhere on the web.
This isn’t very helpful if you’re expecting to read something new.
With this update, you’ll see more results with unique information, so you’re more likely to read something you haven’t seen before.
Create content that is more likely to be promoted by the helpful content update when you write for humans and not for search engines.
To avoid search-engine-first content, focus on creating content that is original and engaging.
Use keywords that apply to your topic, while also avoiding keyword stuffing.
Focus on optimizing your content for readers first, as search engine algorithms are constantly evolving.
Ensure that your content is informative, well structured, and provides value to readers in order to achieve higher rankings.
Finally, diversify your content by incorporating different formats, such as videos, infographics, and podcasts.
Watch out for content that is
Creating content that puts the human experience first is an effective way to engage with your audience.
When writing, think about how the content you’re producing will benefit your readers, and how they can use it to enhance their lives.
Focus on creating content that is easy to read, with a clear message and helpful advice.
Ensure your content is well-researched, up-to-date, and accurate.
When possible, include visuals such as images, videos, or infographics to enhance the content and make it more visually appealing.
Finally, make your content friendly and engaging, and encourage your readers to interact with you.
Include these in your content to make it interesting to your readers:
Authentic, satisfying content comes from expertise. Develop deeper, more helpful content by talking about differences and providing real answers.
Having a deep understanding of a subject can help you create content that is engaging and meaningful. Through research, experience, and practice, you can develop the knowledge necessary to create content that is both authoritative and satisfying for your audience.
Remember that content not only needs to be accurate but also needs to be interesting and relevant to your readers.
That means
NOT aggregating data WITHOUT unique insights.
NOT simply re-writing existing content without adding fresh ideas.
The snippets and questions you find when you search for a topic in Google make good starting points for a new piece of content.
Share solutions for your target audience’s pain points and challenges.
Don’t forget to have a support system in place so your audience can reach out to you with questions or for additional help.
Do your past articles provide satisfactory answers to your prospective client’s questions?
Can you improve or update past posts to make them more valuable?
Organize the format of your blog posts to make them easy to read and understand. Use headings, subheadings, and a table of contents for longer posts.
Use subheadings
To organically rank high in Google Search Results, create helpful content that answers your target customer’s questions and actively solves their problems.
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