Join Shelley Carney Livestream Coach to cover the basics of growing an online audience, brand and business through consistent content marketing.
Watch the presentation on YouTube, then subscribe for more great content.Your audience loves to hear from you, even if it’s in a newsletter. They want to know the behind-the-scenes stuff going on. They want to know what’s going on in your life that week. They like that consistent communication from you. If you’re famous on TikTok, that’s great, but if I’m getting a newsletter from you too, I am really dialed in. It’s also your owned and controlled asset. When you own your email list and all the names on there are people that know you and have opted in to be in your world, then you have a great big asset there. That’s one of the most important parts of your business.
Quote from the Livestream
Have you ever seen or purchased a product bundle?
What benefits can we expect if we contribute a digital product to a Super Stack?
I’ll share my newest content collaboration campaign and all the steps I had to take to make it happen, so you can do it too. (Note: This post includes Affiliate Links and I earn a commission from your purchase.)
Whether you consider yourself a content creator, an entrepreneur, or both, we have a set of common needs.
Getting attention online requires intentional content marketing to share your ideas, messages, and methods with your target audience.
Social media is the first place your target audience is most likely to encounter your content. Consistent and interesting posts will help you grow this audience.
Video – Podcast – Blog
When you follow the Content Consistency Framework and Schedule that I recommend, you can livestream video, podcast, and blog every week. This is the quickest and simplest way to expand your brand and business online.
Newsletters
Because your audience has to opt-in to receive your newsletters each week, they should receive priority and the best information you can provide.
Collaboration Opportunities
Take more time and effort, but content entrepreneurs should be looking for a new campaign to run every quarter to grow their audience and reach.
The best way to expand your audience and reach is to collaborate with others who speak to a similar audience.
There are a variety of opportunities available to help us leverage other people’s audiences.
If you find one method of collaboration that you like and it works well for you, keep doing it.
Continue to try other methods as well so you can meet new collaboration partners and stay on the leading edge in your industry.
Podcast interviews
On our livecast, Messages and Methods, we go through quarters where we interview guests, then we take a break for the next quarter.
You can keep your feelers out to be a podcast guest or you can actively seek out podcast interviews when you have the time and motivation for it.
Summit or panel
The best way to learn about participating in a summit or panel is to attend a few and watch how it is done. Make notes about the process from the moment you hear about it and sign up to the final follow-up emails you receive from the panel host and members.
Network with those who are putting panels together or try doing it yourself. Keep it small to start and think about the end results you desire as you are creating it and looking for partners.
If your panel or summit needs a member who can discuss consistent content creation and marketing, send me an email invitation at support@agkmedia.studio.
Giveaway
This is much like a summit or panel except each participant will provide a lead magnet product for a giveaway. In return, they will receive email address lists from the other contributors.
This was a popular promotion in years past, but not as much lately. I believe it is because the new email list members were quick to unsubscribe because they were getting too many emails and they didn’t know, like or trust the new people so they were less likely to do business with them.
Digital product bundle (Super Stack)
A product bundle is simply putting together complementary digital products aimed at a specific audience to create an irresistible offer at a deep discount.
Every entrepreneur needs customers and every content creator needs an engaged audience.
The customers bring money directly to the entrepreneur.
The content creator can sell digital products or get brand deals and sponsors because of the size and type of audience they have built.
To continue growing an audience of customers, it is necessary to reach new audience members and potential buyers.
The fastest way to expand our audience is through leveraging other people’s audiences by appearing in front of them with our specifically targeted message and products.
Affiliate marketing is when we sell other people’s products to our audience.
When we collaborate and cross-promote other creators and entrepreneurs, it is very similar to affiliate marketing.
The difference is, as we promote their products, they promote our products in return and it has the effect of lending credence and excitement to buy, much like a testimonial.
This week I am a contributor to the Content Creators Super Stack from Infostack.io. (Nov. 22-29, for only $49).
You can get specific help to improve your outreach with these courses from the Content Creators Super Stack
Traffic is easy! With a bit of consistency and a solid, proven plan to follow, you’ll soon be generating the traffic you need to…
Engaged customers are loyal customers, and loyal customers bring in more revenue. A large majority of consumers agree that they are willing to pay more for a brand when they feel a personal connection to the company.
The ENGAGE! course offers 6 hours of solid content, based upon well-established consumer research, that will help you to forge a strong connection with your customers – and turn them into BRAND FANATICS.
Since implementing this personal brand strategy, Hilary Sutton has increased her annual income by 483% and has been featured in USA Today, The Washington Post, HuffPost, and more.
The course includes eight video lessons and a course workbook for building a personal brand.
I’ve spoken to content creators and performers about audience growth and although they may be experts at consistent content publication, they are not experts at transferring a social media audience to their email list.
Of course, an email list is better than social media because it is
Often we have asked digital marketing experts how to grow our email list.
They gave us the same advice, offer a free lead magnet.
Sometimes you will find yourself in a stagnant place where you are offering the same lead magnet to the same people week after week.
You’ve got to find new ways to bring more fish into your pond.
Influencers combine content production with quarterly campaigns to grow their audience.
A campaign is a way to drum up excitement for your audience to more fully engage with you and share your content with family and friends.
One example of a campaign is a product bundle like the Content Creators Super Stack.
This campaign gives you the opportunity to
We can grow our list and perhaps make some money from a product bundle collaboration.
But for those of us who are new to this space, an even bigger benefit is the growth and learning that comes with trying this out for the first time.
Motivation to produce and promote digital products
The opportunity to participate in a cross-promotional collaboration like this brings along the motivation to complete a digital product that offers a lot of value.
We want to stand out as somebody who provides a really great offer for all the prospective buyers who visit the sales page.
As for me, when Infostack reached out in late September to discuss this project, I still hadn’t finished the course I had been working on all summer. The possibility of participating in the Super Stack pushed me to get my course finished along with the landing page.
After the promotion for the Super Stack ends, I’ll have a course to sell with a funnel and sales page that I may not have otherwise gotten done.
Do you have a half-finished digital product you would like to complete and sell?
Learn to bundle products
Bundling together several products can make a very attractive package you can sell to your customers.
But if you’ve only got one digital product, then it’s not much of a bundle.
When you join other experts to bundle many diverse courses, ebooks, and checklists together, it excites customers with all the value it provides.
After you’ve seen other products that might be included in a bundle like this, you’ll have ideas for other digital products you could create to add to your own bundle.
Email swipe
If you’ve never put together an email campaign with more than 3 emails, then this will be a challenge for you.
For the Content Creators Super Stack, Infostack recommended sending out a daily email for 9 days. But they made it easier by providing an email swipe copy.
That’s sample emails where you can adjust the wording to suit your style and add your own affiliate link where they indicate.
I set up the email sequence on a separate email provider from the one I normally use for my newsletters. That way, if anybody unsubscribes from the promotional emails, they are still on my newsletter list.
Writing sales copy
Unfortunately, we can’t just create a digital product and expect that all our customers will come running to buy it. We have to sell it with targeted marketing messages and sales copy.
That means we do our best to provide all the product information and benefits the bundling entity needs to promote it properly.
The good news is they ask specific questions and provide samples so we can write helpful descriptions that will interest our target buyers.
Landing page and sales techniques
When you click on my affiliate link for The Content Creators Super Stack, it takes you to the landing page for the bundle.
As you scroll through all the information, you’ll see images, branding, sales copy, videos, and testimonials, as well as the credentials of the contributors and a countdown timer. It’s all designed to help shoppers make up their minds to purchase.
The landing page provides a prime example of what you can do when you create your own sales pages to sell your products.
Graphics ideas
You’ll need to provide graphics for the landing page to present your digital product in the best light.
For me, Infostack provided samples I could follow to create a graphic, but they also offered to make the graphic for me if I didn’t feel I could do a good job with it.
They provided bundle graphics I could use to promote on social media and include in videos to share with my network.
After sending so many social media posts out into the void, it is refreshingly fun to send out emails to my list knowing they will read and enjoy them.
Being a participant in a campaign like a Super Stack means I’m bringing new audience members into my community. They will continue to learn more about me and my offers and perhaps they will show up during my livestreams because they are informed about them in my newsletter.
Another advantage of growing my email list is it gives me greater leverage with brands and sponsors. They want to know how many people are on my email list, even when I have a strong following on social media. They understand the power of email.
Future promotions will do better because there are more people in my warmest audience.
I’ll be more desirable as a collaboration partner with a larger email list.
Are you excited about getting started on a bundle campaign and you’re wondering what to do next?
Build a valuable digital product
Use the excitement and motivation you’re feeling to build your own digital product that you feel would be a great addition to a package.
What specific skill could you teach to your target audience?
Create an ebook, course, or workshop based on that skill.
Join a bundle sale or giveaway
Look at the different stacks that are being sold by different product bundle companies.
Do they speak to your niche?
If they have not yet explored your niche, write to the bundling company and ask if they could recommend a bundle you could contribute to or ask if they are planning any new stacks that fit your target audience and skills.
Create sales copy and graphics
Write a description of your digital product along with all the benefits and results that come with it.
Put together a few graphics in different sizes to build excitement about your digital product.
Here is a list of products that most bundling promotions will include:
In the Content Creators Super Stack, you’ll find these products to help you create content for your digital product.
In this mini-course, you’ll discover how LaTisha Styles made $314,377 in 2021 from digital product sales.
This course is packed full of step-by-step details to help you learn to create content consistently and discover how to create your own digital products.
The Livecast Lifestyle Course will help you successfully adopt the quickest and simplest method of creating, publishing, distributing, and repurposing every type of media content every week.
There are many companies creating digital product bundles, including
If you feel like you’ve got this down, you can create your own product bundle and ask a few of your peers to participate with you.
Infostack is the company that contacted me to add my product to their Content Creators Super Stack.
They offer a collection of premium, digital tools, and resources including courses, ebooks, free trials, discounts, and coupons.
Once they’ve established the retail value of each product and come up with a price, buyers end up saving up to 99%. That makes each bundle a truly irresistible offer. For instance, the Content Creators Super Stack is only $49, but it is valued at $3648.96!
Infostack offers buyers a 60-day money-back guarantee so there is no risk to trying it out.
They have determined that 25% of people who arrive on the sales page because they were told by contributors to check it out will purchase the stack.
Infostack also spends on advertising to bring people to their sales page and cold traffic will convert at 10%. So even more people will discover your course or ebook.
When you sign up to contribute to a Super Stack, you’ll need a complete digital product and Infostack will help you with the rest.
Copy for sales and landing page
I went through an onboarding application and many of the questions helped me to write the description, benefits, and features of my product.
Put your digital product up on your own sales page with your original price and use the same information that you’ve written for the bundle sales page to help you sell your product when the promotion is over.
Email sequence
An email sequence is one of the best ways to inform and encourage your people to check out the bundle and purchase it during the promotion.
Infostack gave me swipe copy for 9 emails to send. I adjusted the copy to fit my personality and added my affiliate link.
Then I set up the sequence separately from my newsletter email list. That way, if anybody isn’t interested and unsubscribes from the sales sequence, they are still subscribed to my newsletter.
I made sure my regular newsletter readers knew about that so they wouldn’t be confused.
Graphics for social media posts
Infostack provided samples of graphics that have done well in the past so I could create a great graphic to showcase my course on their platform and in my social media posts.
They also provided several graphics I could use to promote the Super Stack that included important information to share with my audience.
Videos
Infostack gave me the opportunity to either interview the leaders of their company on my livestream show or to appear on a livestream to promote my course and the Super Stack.
I chose to be on a livestream that is happening on Thanksgiving day, Livecast Lifestyle: The Secret to Fun, Fulfilling, and Consistent Content Creation – Shelley Carney.
Using the email swipe copy they gave me, I created short scripts and recorded videos to share every day on YouTube, Facebook, Instagram, LinkedIn, and Twitter.
I used Descript to add captions and GIFs and I adjusted them to fit a square and portrait shape for shorts and Reels.
When you’re ready to create your own graphics and short videos, these courses, included in the Content Creators Super Stack, will be valuable to guide you.
With simple, quick, easy-to-follow tutorials, you’ll learn Canva FAST!
Understand how to work with the Reels algorithm, instead of going against it. Discover the secret recipe for viral Reels. Eliminate the stress and overwhelm that come with planning and creating Reels. Learn how to create a Reel from scratch using the Instagram app, InShot, or CapCut.
The step-by-step process will take a complete beginner from zero to making their own “scroll stopping” reel in just a few hours. Perfect for business owners, and freelancers – or to hand to your editors to make you better reels.
Each section walks you through step-by-step from creating a stunning personal brand, curating proven and engaging content, and setting up multiple streams of income that pay you even whilst you sleep.
As you bring new targeted audience members into your world through a bundle campaign, they will
Your course or other digital product is the perfect entry point to offer your new customers personal coaching or a membership group.
Reach a new audience as an entrepreneur through collaboration.
Once you’ve created a digital product for a Super Stack, you can look around for other ways to market your digital product or create your own product bundle.
The Content Creators Super Stack includes everything creators need to get started, scale their content, and grow a business from it.
This Super Stack includes:
It’s only available through November 29, 2022, so check it out today.
NEXT STEPS:
1️⃣Be sure to read until the end so you don’t miss out on a single piece of advice that Shelley shares to improve your Livecast Lifestyle
2️⃣Give this video a like so I know you’re getting value from it
3️⃣Subscribe so you’ll get notified of upcoming episodes
Join me live on Wednesdays at 4 pm as I share my secrets for encore entrepreneurs and content creators with you. Add your comments and questions to the chat and let’s have a productive conversation!
Get on the list to receive weekly updates and news about my upcoming special event at news.agkmedia.studio
Check out the Content Creators Super Stack. It’s an epic collection of premium eCourses, masterclasses, and ebooks packed with the expertise of world-class founders, professors, publishers, and creators – especially curated to help creators show up, get noticed, and make more sales. Find it at deal.livecast.life before midnight November 29, 2022.
— Send in a voice message: https://anchor.fm/shelley-carney/message