Who are the important people in my life that inspire me to show up every week?
What challenges do I face in being consistently creative and positive?
Content marketing helps you become the go-to resource for your potential customers. Learn the shortcuts and tips to produce authentic livecast shows each week to grow an engaged community and have fun doing it.
Watch the presentation, see the slides and subscribe for more great content!Today we’re going to talk about how to become a Livecast Queen (or King) so that it becomes a part of your lifestyle.
Life 2.0 is because I’m over the age of 50. I’m in the second half of my life. It’s also like I’ve graduated or evolved into someone more interesting and exciting.
Living the Livecast Lifestyle 2.0How do you get started and keep going?
The livecast lifestyle is something you can learn and adopt.
I have my in-home studio set up in a spare bedroom.
When we begin to adopt this lifestyle, that means that we are always conscious of the content that surrounds us.
There are a lot of careers that require always thinking about your work. You’re always learning. You’re always open to new ideas regarding your industry.
When you’re a content creator and a livecaster, you’re always open to ideas.
It’s ever-present in my mind that I’m creating stuff.
I’m on the lookout for information that I can incorporate into my shows to make them better.
We are following a framework as a livecaster.
The framework that I follow is a livestream-first framework. I always start with a live stream video and go from there to other types of content.
Podcast episodes, short videos, and this blog, all come from the live stream.
I livestream four shows a week, from 4 to 5, and from 7 to 8 pm on Wednesdays, and on Thursdays, from 11 to noon and from 1 to 2 pm.
I have committed to those livestreams and our audience is expecting us.
That might mean I need to work with my family or friends to adjust to what they have going on in their lives as they adjust to my schedule on Wednesdays and Thursdays.
I have many people in my life that bring me inspiration and motivation.
Toby Younis is my business partner, mentor, and best friend. He’s taught me a lot about speaking, interviewing, and presentations. He demonstrated and shared his knowledge, experiences, and stories with me.
Over our years together, I’ve been able to do this work as well. I thank him for that.
We give each other inspiration and support in our partnership. He relies on me to bring in ideas and to support our channels and content. I rely on him for the same thing.
I am grateful to my supportive family and friends.Jen McFarland is my collaboration partner in the Women Conquer Business podcast. We share a lot of information with each other that helps us grow. I’ll share videos with her about content marketing or growing an audience.
She shares some of her favorite books and other media with me so that we can have discussions about them. I continue to learn more about running a business by working with Jen.
I have a great friend, Grant Baciocco, who I’ve known since 2009. He’s a podcaster, a puppeteer, and a busy content creator. We have conversations about content creation and growing our channels and we bounce ideas off of each other. He recently put out a podcast where he talks about being a content creator. I love listening to his Grantcast podcast and getting helpful tips and ideas about what’s out there and what’s available in this industry.
I listen to several podcasts, including This Old Marketing and the Content Inc. podcasts by Joe Pulizzi and Rob Rose. I subscribe to the Tilt newsletter. These podcasts and newsletters are for people who are intensely interested in content marketing and they provide helpful ideas and the latest news.
I have family and friends who occasionally ask about creating content.
My daughter’s birthday is on the 24th of September. I asked her, what do you want for your birthday?
She said anything to help me get ready for making YouTube videos.
She’s done YouTube videos in the past, and now she wants to get back into it.
I figured out what she should start with and she’s going to get a package from Amazon for her birthday that’s going to help her create content.
Podcast hosts ask me about consistent content creation and how to become better known online. I love to talk about that with them.
I also have audience members who watch my videos, listen to my podcast, or read my blog posts and I appreciate you so much!
You are my inspiration and motivation to continue to provide this content, learn more about it, and offer whatever tips and advice I can.
In early August, my computer shut down and stopped working.
When that happens, it’s very sad, and you have a grieving moment for the computer. Then you look at your bank account to see how much you can afford to put into a new computer.
Fortunately, my husband is pretty good at assembling a computer by ordering all the different parts and putting them together for me.
Until he could do that, I used the laptop that I got in 2015. I plugged all the accessories into all the ports. So I could keep doing the minimum content creation that I established in my framework and schedule.
Computer technology can be a challenge, but we can still send things out even if all we have is a laptop or a cell phone. We can still make things happen, it just takes a little more effort.
Windows updates can mess with our software and cause us some frustration. When I got the new computer, I had to download and install several applications.
Unfortunately, Streamyard was creating a problem for me because it kept telling me the browser wouldn’t allow me to use the camera or the microphone. I had to keep going through the settings until I finally called Toby for help.
He said we’ll have to walk through it together tonight.
But that same morning, my husband needed to show up for a medical appointment online. The nurse that he needed to speak with had a specific program that she had to use for medical appointments.
That program was giving me the same problem, it wasn’t able to access the microphone or camera.
I had to fix the problem that had been frustrating me for a week. I didn’t have time to get help from somebody else. I had to do the troubleshooting on my own.
I finally found that one setting that needed to be adjusted and everything worked so my husband could speak to the nurse.
Sometimes we just keep working at it, and we’ll figure it out. Other times, we can find a helpful YouTube video to give us the solution or we can call a friend who can find and fix the problem.
If something breaks down, then you have to fix or replace it because you need to have all the pieces in place to continue with your work.
We’re all still recovering from the pandemic. We’re saying, do I really want to go out with this crowd of people and do this recording? There’s a feeling of discomfort when we go out amongst people without masks.
I had surgery three weeks ago, so I’m still recovering from that, too. One thing that they tell you after surgery is don’t lift over five pounds for the first six weeks. So I don’t have as much energy as I normally do.
Travel and field recording for New Mexico Day Trips requires a lot of energy.
Last Saturday, we went to the Renaissance Fair, and it meant a lot of walking around with a camera. It was hot outdoors and there was a large crowd.
It’s not just attending the event, but it’s also spying out what would be good to include in the video and coming up with ideas of what to say about it. It requires thinking ahead, editing and storytelling.
We are experimenting on YouTube with our new channel.
Are we going to do an unboxing video?
How about going to the public pool and learning to use the new underwater drone?
How much time is that going to take to set it up and record it?
It takes a lot more time and energy to record in the field and do these kinds of experiments.
We check our competition by watching other travel videos on YouTube to see which ones are doing really well, what they’re talking about, and what people like about them so that we can do some of those things.
When are you going to get everything accomplished?
How soon can you get started with a livecast?
As soon as you have a setup, start livestreaming because you don’t want to lose time.
It takes time to build an audience and consistency to build up a channel.
So you need to get started right away and stay consistent.
Making Informed Decisions Versus Experimenting
An informed decision might be sticking with something that worked in the past.
Experimenting is trying something new to see if it works.
Maybe we try a new way to put a video together.
When you’re experimenting, you have to come up with a new idea, create a video, and put it out there. Then see if it worked. If it doesn’t work, you have to make adjustments and try again.
All that experimenting takes a lot of time.
There’s a runway to revenue when you’re a content creator.
You must build an audience, your brand, and your presence online before people can discover you. Then you can start selling digital products to that audience.
There’s very little time for networking or client work when you’re putting all your effort and energy into creating content to build your online presence.
I have four different live shows and many different types of content I produce each week. It takes up a lot of time and energy and thought.
Is it building a larger channel and bigger audience, or is it bringing in revenue through sales?
Can you do both content creation and digital product creation?
Are you spending all your time going to festivals and traveling to different places to record videos that you must edit?
I’ve been working on a video course since late May and I’m still working on it in late September.
I’ve got less time to create digital products to sell as I spend more time on content creation.
There’s a line you must find when you’re living this livecast lifestyle.
Do I spend more time creating and selling digital products, or do I focus on growing an audience through content creation?
My husband has had a lot of medical needs this year going through cancer therapy. If he needs to be taken to the doctor or if he needs help at home, then I need to be available.
I’ve got to coordinate the grocery shopping with my son.
My daughter’s birthday was this week, so there was a lot of conversation back and forth about that.
There are always things that happen in our lives as adults with kids. I also check in with my mom and my brother. They’re in Arizona, so I’m making phone calls and I visited them for a month this year.
Toby and his family are like an extended family to me. He’s got family coming into town in the next few weeks. I plan to help him host and spend time with his family and he does the same for me.
We all have family responsibilities that we have to work into our lifestyle.
We spend money on subscriptions and our biggest subscription costs are Streamyard and Descript, but we feel they are essential to what we do as live streamers. They make life easier and they do a lot of things for us. We would spend a lot more time if we were doing it a different way.
We spend money on equipment. Toby is buying more video equipment and upgrading. He just bought a boat and a trailer and he’s bought the QYSEA Fifish underwater drone.
We spend money on equipment to make more adventurous videos.
We’re spending more time and money creating content to attract a larger audience who we hope will want to learn and buy from us.
We don’t currently have a regular income from client work or from YouTube.
We stopped adding content to our monetized channel and started a new channel that is not monetized.
There are travel expenses with the new channel, including gas, food, and fees to attend events.
There are many expenses, especially in the beginning, when you’re a content creator or business owner, and you must be prepared for that.
We want to produce and sell more than we consume and spend.
This year has been a very consume and spend kind of year. We hope to transition over the next year into more producing and selling digital products and services.
You know you have achieved a minimum viable audience when you are not constantly spending all your time, money, and energy on its growth. It’s like having a kid that has finally gained some independence and helps you around the house.
It feels like a miracle.
Once you hit a certain number, maybe it’s around 500 subscribers, then the channel starts to pick up on its own and YouTube is sending it out more.
It becomes easier to get more subscribers and some of those subscribers are eager to spend more time with you by purchasing products or services from you.
Another goal of ours is to bring in $2,500 in revenue each month consistently, which would take care of our business bills and give us enough money to have those little extras, like equipment and trips.
We can reach out to entrepreneurs, senior groups, or businesses, that want to learn content marketing. We can send out proposals to try to bring in more business.
We can leverage our podcast by bringing on guests who can bring her audience along.
Invite guests who can teach you more about running a business profitably.
Find guests who may become your client or who can refer clients to you.
Create new revenue streams with digital products.
What makes sense for us to sell as a digital product?
We can sell our coaching and teach people how to start their own YouTube travel channel. We can teach people how to livestream videos, podcast, and blog every week consistently.
I can create a course and start selling it.
We can write and publish more books. We can sell an audiobook.
How can you stand out online and connect with your target audience?
How can you quickly create engaging content every week?
Get started by grabbing my super effective Content Consistency Framework and Schedule at framework.agkmedia.studio.
You’ll get two infographics that are packed full of great information I put together after years of livestreaming. You can print them out, put them up on the wall, and follow along with them each week.
Start living the livecast lifestyle.
Become a content entrepreneur by first creating content consistently and growing your audience, and then helping others solve problems.
Develop your own products that offer transformation and sell them as solutions.
That’s the journey we all take from content creator to content entrepreneur.
Join me live on Wednesdays at 4 pm to dig deep into my soul as I share my secrets and desires with you. Add your comments and questions to keep the conversation as fascinating as possible!
Engineered by AGK Media Studio
Connect with Shelley Carney: https://www.linkedin.com/in/shelleycarney
Messages and Methods: Livecast Life 2.0 Podcast: https://livecast.life
Livecast Life: The Content Creator Lifestyle is a new book written by Shelley Carney and is now available on Amazon at http://book.livecast.life
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