A chef is excited to present fresh ingredients rather than something that’s a day old or a week old. They want to present you with the best possible, freshest ingredients. Google is the same way. They want to present the person searching with the freshest and most nutritious content available. As Google continues to serve up your content to those people who are looking, you get more opportunities to get visitors to your site.
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One of my blog readers asked, “How do you transcribe your show and create a blog post from it?”
I’ll share how to turn great interviews or engaging live presentations into exciting blog posts every week.
Watch the presentation on YouTube and subscribe for more great content.If we spend time and money on transcribing, editing, and publishing a blog post every week, we need to know there is a good reason and a positive return on our investment.
What does blogging do for the entrepreneur or business?
Bring in more traffic
Organic search traffic is free website traffic you receive from Google. When people search terms and questions, Google finds the most relevant content to show them. The more relevant your content is to your target audience, the more likely they will find you through your blog posts.
Prove your expertise
Blogs are a great way to nurture your audience and prove your industry and product line expertise. The more angles you come at a problem, the more people understand you are an expert at solving that problem.
Build brand awareness and authority
New and original content can make your brand more prominent than the rest of your competitors. When your content appears beside well-known brands, it gives you more credibility and recognition.
Entice people back to your brand’s website
If readers like your content, they will probably want more. That means they will subscribe and they may investigate your videos, podcast, and social media sites. They’ll return to your website if you link to other posts or offers you have available there.
Encourage loyalty and trust
Accurate, informative, and helpful information throughout the content and site builds trust, and it’s a great way to educate customers, provide tips or how-tos, and create more connections with your brand.
E-A-T is essential to Google’s algorithm
Create the best possible content with the E-A-T concept, which stands for expertise, authoritativeness, and trustworthiness. Google shares that E-A-T is essential to its algorithm and how it analyzes and recognizes content.
Search engines prefer websites that are updated frequently. The more content you post on your blog, the more search engines will revisit your site.
Fresh content shows search engines that a blog is relevant and recent.
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Google strives to provide users with the best and most recent search results for a user’s query. If a site only contains outdated webpages for its users, then the site won’t rank as high for its target search terms.
Your target audience will also choose the most recent articles to answer their queries. If Google presents them with posts from December 2019, March 2022, and October 2022, they will click on the article from October 2022 first to get the most up-to-date information.
Using the livestream video first approach to content creation is the simplest and quickest way to create a fresh, unique, and targeted blog post for your audience every week.
Follow the Content Consistency Framework & Schedule each week to create a live presentation.
Prepare an outline, then slides or a show flow. If you’re a better writer than a speaker, use the outline to build your blog post. If you are more practiced at speaking than writing, you can transcribe the live show and use the text to fill out your blog post.
Build a guest hosting workflow that helps you automate the process to
As soon as the live show ends,
While you could simply post the transcript and show notes as a blog, it is far less likely people will read it. When you take the time to edit and optimize your blog post, you will build a relationship with readers who reach out to you for more content and information.
Remove inessential text
We speak differently than we write, so the transcript will have repetition and filler words that need to be removed to make the text more readable.
It is incredible how much filler you can remove to leave only the words and phrases that add to the informational value of the post. You can also remove words like, “just,” “actually,” “really,” and “I think,” that weaken your statements.
After editing like this for a few months, you may find your speaking ability improves as you eliminate these words from your vocabulary when giving presentations.
Correct grammar and spelling
Use a Chrome extension such as Grammarly or ProWritingAid or do all your editing in Word so you don’t miss correcting repeated words, missing punctuation, or misspellings.
Add space
To make the text easier and more enjoyable to read, it is a good practice to limit paragraphs to about three sentences.
Often you’ll find one sentence at a time keeps the flow of your writing at the proper pace.
Some writers suggest three single-sentence paragraphs, then a three-sentence paragraph, then repeat that sequence throughout your post.
Work with your spacing to give your readers a place to pause and think or anticipate the next thought.
Headlines, bold, italics, and quotes
In addition to breaking up text blocks with space, you can add visual interest and variety with bold and italics.
Headlines help organize separate thoughts and provide additional SEO.
Quotes and social media quips encourage readers to share your blog post with their followers.
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Identify and speak to the audience that will read your content.
You could produce grammatically correct and accurate content that few people will click on because it doesn’t answer their questions, resonate with their values, or inspire them with personal insights.
Focus on the reader’s experience
By giving the reader information they want and organizing the post to be clear and concise, you’ll be on your way to publishing an optimized article.
Keyword research: title and tags
People use keywords to find solutions when conducting research online. So if your content appears frequently in front of your audience as they conduct searches, you gain more traffic.
Use a keyword planning tool to test your titles and help you with tags.
I use TubeBuddy to test my video titles and tags. You can also try CoSchedule Headline Analyzer to help you create powerful blog post titles.
For more in-depth information about keyword research, check out this helpful article from HubSpot: How to Do Keyword Research for SEO: A Beginner’s Guide.
Add visuals, captions, & alt-image text
Design creative graphics, use original photos and videos, and add descriptive alt text to every visual element within your blog post. Remember to use your most important keyword in the descriptions and captions.
There are many free photos available when you use Canva for graphics. You can also check Pexels or Unsplash for photos. Add your own screen caps and video to bring in some originality.
Enticing Call To Action (CTA)
The purpose of a CTA is to lead your reader to the next step in their journey with you.
The key to a great CTA is that it applies to your topic and flows naturally with the rest of the content.
You can sprinkle a few subtle CTAs in your blog post when you embed links to your podcast and video for your readers to learn more about you. But your main CTA should invite those who resonate with you and your writing to enter your world more fully.
They could subscribe to your newsletter, grab a free download, or schedule a call with you. Choose which one would be most appropriate, but focus on one next step call to action for each post you publish.
As with all content marketing, you must publish and distribute your content effectively to reach a wider audience.
When you publish on a WordPress site or your website, you are building a location for readers to visit to connect with and learn from you. Make it an organized and welcoming place for them.
Publishing a blog means you are creating an RSS feed where people can subscribe and you can add your blog to scheduling and email apps to share your posts on social media and by email automatically.
Use your weekly blog posts to help you create more content, such as
Watch my video on YouTube to see the demonstration of how I upload an audio file into Descript, edit and export the document, turn it into a blog post and publish it on WordPress.
Grow your online business and audience by consistently creating and posting content every week.
Grab my super efficient Content Consistency Framework & Schedule at framework.agkmedia.studio
Write to me at support@agkmedia.studio with questions or suggestions for future topics.
Join me live on Wednesdays at 4 pm to dig deep into my soul as I share my secret tips and tools with you. Add your comments and questions to keep the conversation fascinating!
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Learn more about Shelley Carney and connect with her here: http://shelleycarney.com
Schedule a free consultation with AGK Media Studio and clarify the steps to launching your own livestream channel, podcast, and blog so you can expand your brand and business and create a like-minded community: http://consulting.agkmedia.studio
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